47 Stephenson Street. Cremorne, VIC. 3121
P. +61 3 9429 1999 | F. +61 3 9429 4666

ABOUT US

Who is the H.E. Group?

HE Group Pty Ltd is an Australian Private Company owned by Mr Harry Hertzel Elyahou that has a diverse Sales, Marketing and Product Development Team with many years of experience in the Electrical Appliance Industry. We have a large portfolio of brands with offices in Melbourne, Sydney and Hong Kong, assisting with shipping, sourcing, product evaluation and development.

We are a young vibrant company with fresh ideas that has been apparent in the HE group strong growth over the past two years. The business has focused on a first to market approach, product development with new and exciting innovations and a strong marketing presence. All this has contributed to HE Group being one of Australia and New Zealand's leading importers for electrical appliances.

Our Mission

H.E. Group Pty Ltd is one of the freshest; most innovative companies in Australia today – a powerhouse in sales and marketing.

H.E. Group is a leading marketer and distributor of electrical lifestyle merchandise. Our focus is on building a sustainable platform from which to grow our brands through innovation, speed to market, customer intimacy and value added partnerships with all key stakeholders.

Our Electrical Division

We currently have a range of brands in the market - each of which enjoys phenomenal success in its respective category.

	Piranha - Vacuum Cleaners and Steam Cleaners.

	Jolié - Personal Care and Massage Therapeutic.

	Dome - Small Appliance, White Goods and Wine Cabinets.

	Vibes - Karaoke Machines, Party Gear and Electronics.

	VacBag - A Complete range of replacement Paper Bags for most Vacuum Cleaners is available to the Australia Market. Under this brand we also cover Vacuum Filter accessories.

	Avita - White Goods and Small Appliances.

	Bravetti - Small appliances

	Bravetti Bicycles - Wide range of bicycles and wheel products

	Homemaker - Small appliances in the Kmart house brand

	Bratz - Audio Visual, TV's, Electronics, Karaoke Machines, Stereos, Musical instruments

	Crusty Demons - Audio Visual, TV's, Electronics, Karaoke Machines, Stereos, Musical instruments

	Target - Electric Blankets in the Target house brand

	Polaroid - LCD Televisions, and Digital Cameras.

	Revlon - Personal Care and Hair Care Products.

	Health N Massage - Wellbeing for the Body to relax and feel well.

	Warm N Winter - Electric Blankets to keep you warm and comfortable.